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  • keyboard_arrow_right Start Using These Top Email Marketing Campaigns

Email Marketing

Start Using These Top Email Marketing Campaigns

Gowri Naini August 19, 2020


Background

It’s the year 2020 and we belong to a time where Snapchat, Instagram, Twitter and many more communication platforms are no more new to anyone. Most of us have accounts on these social platforms where businesses have the freedom to be more friendly and connecting to their audience. Despite the presence of these platforms and the hidden power they possess, nothing can beat the blend of formal and informal reach to your audience. As you might have guessed, we are talking about email. Email marketing is still the most effective way of engaging customers with open rates as high as 20%. Tell me the name of a company which doesn’t use email to communicate and engage with their users? In fact, there are huge organizations who are built on Email Marketing services like MailChimp, Sendinblue, etc.

Email marketing has become one of the killer application due to the precision with which email is often tailored, targeted and tracked. The low costs and seamless scheduling allows companies to send out huge numbers of emails. 

In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the primary mass email to approximately 400 potential clients via the ARPANET. It is known that this resulted in $13 million worth of sales in DEC products and highlighted the potential of marketing through mass emails.

After reading the complete article, you’ll be able to understand,

  • What is an email marketing campaign?
  • The importance of marketing campaign to every marketer
  • How should you execute a campaign?
  • Top 10 email marketing examples

What are email marketing campaigns?

The email marketing campaign is a process of directly sending commercial messages to potential customers through email. It is a medium that allows a buyer and seller to freely communicate with each other in order to create brand awareness and build a relationship based on value and trust. Email marketing campaigns usually revolve around sharing useful information with users, sending advertisements, pitching about products to solicit sales and expanding business.

Email marketing is the foundation of nearly every marketing companies strategy. It provides an easy and personal way to directly reach out to one’s prospects and consumers, and it boasts high engagement rates relative to the other engagement channels. For many business owners, one of the most prominent advantages to email marketing is the ability to reach to a worldwide audience with minimal effort.

Why should marketing campaigns matter to every marketer?

Generally, a marketer is the one who works to expand the market and cater to all the customers with necessary products produced by the company or an organization.

  • Marketing campaigns lead to engagement which turns subscribers into leads and then potential customers.
  • They play a key role in expanding any business or company and reaching consumers. 
  • its duty is to identify customer needs and wants and to produce or modify products in an attempt to respond to market demand.
  • Often it is found that the marketing campaigns are designed in such a way that they meet the market demand, create new markets and in many cases satisfy consumer’s wants.
  •  In general, marketing campaigns could be considered as the bridge between satisfying consumers in an attempt to create profit for the company, hence marketing campaigns are quite beneficial to marketers.

Executing a campaign: The procedure

The marketing campaign is the sort of information you would like to incorporate in your emails to potential clients. Before hitting on the “Send” button or scheduling it, there are pre-requisites that have to be thoroughly understood to execute a campaign.

Setting campaign objectives

Firstly, you should know what do you actually want to achieve through your campaign and how long would the campaign run. be specific about the marketing objective, so that the marketing parameters are well determined and exceptionally focused which would make it easier to measure its effectiveness as the campaign progresses.

Identify your target audiences

The simplest way to reach your target audience is to allow potential customers to register on your website. When the users register they ought to be required to enter an email address. This registration process will allow you to compile an inventory of email addresses from each potential customer who expressed an interest in receiving additional information.

Email segmentation

Breaking down the target users consistent with various segments is a crucial aspect of email marketing. A successful email campaign is often done only when these segments are properly exploited with the well-liked email content.

Including drop-out options

The simplest way to reach your target audience is to allow existing customers to decide whether or not they want to receive emails with additional information and advertisements. 

An option to drop out should always be given at the end of every email sent.

 Implementation of Spam reduction techniques

Being marked as spam is one of the biggest challenges for an email marketer. Gmail introducing unsubscribe and block options to protect users have safeguarded them from receiving spam.

Automation

automation techniques and advanced creative methods made it easy to reach out to target audiences in the fastest and most effective way. Almost every part of email marketing is often automated: email list building, email list verification, email sending, follow-ups, and email tracking. Platforms like Snov.io offer all these tools and streamline your email marketing.

Content personalization

The congenial and more human we appear, the better it’s to shut deals. Consumers always appreciate the personal approach, and that’s what personalization is all about. the content needs to attract the target audience. The message should be present in a clear and concise manner which would be easy to understand in a  glance.

Optimization

It is seen that most of the customers are likely to delete all the emails if they don’t look good in their mobiles. Hence, we need to make sure that the email campaign is displayed correctly on all possible devices, especially on mobile.

Tracking effectiveness

Like any sort of marketing, email marketing involves an excellent deal of your time and energy to make sure the marketing campaign is effective. One of the foremost important aspects of selling effectively with email is to ensure your marketing efforts are reaching the members of your target audience. Metrics like open rates, click rates keep a track of whether the marketing goal is reached or not which would lead to more optimized marketing campaigns in the future.

How successful brands are executing marketing campaigns?

As per the survey in December 2019, it was said that spam messages accounted for almost 56% of the global email traffic. The challenge, then, was to develop email campaigns that are as appealing and informative as other marketing tools which are more heavily consumed in this age of social media and apps.

Boxycharm

It’s a known fact that eye-catching content always gets your attention.

The usage of visual cues, can guide the subscribers to the most critical part of your emails, and nudge people to read through your emails. Evoking curiosity is the best way to achieve that, and Boxycharm stands out in that matter.

And once you scroll down, Boxycharm delivers on its words:

Phrasee

Even though Being a B2B tech company with a really serious product which is used by huge brands, yet they stand out from other brands in the space just by the way they speak to their audience. Because, hey, marketers just wanna have fun, too! And Couple that with humour is a perfect Thursday read.

Rothy’s

The below email advertisement is not just animated with a video at the top, the body of the GIF taps into people’s default responses to direct messages hence, we can’t resist the temptation to read them.

Capterra

It has a catchy subject line which is personalized as well as intriguing. Anyone would want to know why they are considered to be the best and therefore cannot resist opening the email. Also, the motive for their offer was “National compliments day”.many marketers don’t consider such tiny but cute calendar days. These little things make this campaign more successful.

Starbucks

Starbucks established a loyalty program that rewarded customers for purchases.this is a vital move for many successful product-based companies. This creates an infinite marketing loop to keep the customers coming back.

Brooklinen

Like many others, Brooklinen also uses GIFs to make their emails more interesting.

Brooklinen further evokes your curiosity by teasing their upcoming sale.

They don’t let us see the discount amount, but they make sure that we are fixated enough to check back again.

Uber

The emails by uber are a sheer delight for the subscribers, which is creative yet simple at the same time. The text is crafted in such a way that the recipients are coerced into scrolling through the entire email.

Native

this is basically a product satisfaction email sent right a few days after receiving a pair of boots from Native. This email checks most of the important details. Also, the ability to write the review directly in the email itself is much easier than to navigate over to the site.

Smart blogger                   

When the subject line and the opening line is a social proof everybody would want to check out also the usage of the word “FREE” in the end is definitely hard to resist.thats how this email catches the eye of the reader.

swiggy

Who doesn’t love their birthdays? Birthdays are meant to be celebrated, to feel special, and to enjoy birthday presents. Swiggy uses birthday emails to connect with their audience, with small surprise offers and at the same time remind them about their services and products.

Conclusion

Email marketing exists from decades, and with the advancement in time, it never fails to show interesting opportunities that emerge out it. Consolidate your email campaign in a way that builds up an amazing and trustworthy relationship with your customers and fetches more conversions. Timely analysis, tracking metrics and continuously optimizing your campaigns will make this a promising channel.

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